A one-man brand | RYCE™ is a reminder of where you started from and motivating you to continue the hustle & grind in order to achieve your goals in life. It is also a brand celebrating Asian culture & lifestyle.
Why the name “RYCE“? Rice is often the staple food for many cultures as a part of their life. Most of us came from an immigrant family background who struggled and worked hard to put food on the table. Our parents hustle & grind so that we can have a better life. Rich or poor, rice has always brought us together. Hence, rice is a great reminder of the hardship from the past and motivate you to become successful in order to give back to the important people in your life. Never forget your roots!